Speed dating for fundraising
But if you wait too long, other investors might take the deal away from you.And of course the other investors are all subject to the same forces.
Investors are pinched between two kinds of fear: fear of investing in startups that fizzle, and fear of missing out on startups that take off.
If you wait till a startup is obviously a success, it's too late.
To get the really high returns, you have to invest in startups when it's still unclear how they'll do.
So rule number zero is: these rules exist for a reason.
You wouldn't need a rule to keep you going in one direction if there weren't powerful forces pushing you in another.